8 Hidden Sources For Finding The Best Keywords For Your Business (2022)

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Are you struggling to find the best keywords for your business?

How are you supposed to know which keywords are the best ones to target, when there is so much conflicting information online.

As you probably already know, targeting the wrong keywords can cost your business time and money.

While having the right one could generate an instant boost for your site traffic, resulting in more leads, enquiries and sales.

Google remains to be the number one go-to search engine for most people.

People in the SEO industry focus on a lot on things like signals, new Google updates, mobile responsiveness and many other factors, then they ignore a lot of the basics like keyword research.

If you’re still new to keyword research thing, read this guide first to give you anoverview of Google’s Keyword Planner tool.

After you do your research on GKP tool, continuereading this post to discover 8 more “not commonly talked about” tools to find better keywords, and discover the factors that determine which keywords to go after.

Are you ready?

How To Find The Best KeywordsFor Your Business

Which Keywords to choose?

So, you found a lot of great keywords, the question now is which keywords should you go after?

Of course, some keywords willbe harder to rank for and others will be easier. Some keywords could generate you more revenue even with less traffic.

So how can you determine the best keywords to go after?

There are 2 factors you should take into consideration when you’re deciding which keywords will be the best to use for your business.

• Commercial Intent

• Competition

Commercial Intent

Keywords are generally classified into 2 types; informational and commercial keywords.

Informational keywords are keywords peoplesearch for to learn more about a given topic, or to search for a quick solution to their problem.

They’re just searching about somethingto gather information, like “what is web hosting?”.

That doesn’t meanyou’reready to choose a hosting provider today and make a purchase.

On the other hand, commercial keywords are keywords prospects use, when they have an intent to buy a product. For example, “best web hosting company”, “content marketing services” or “best premium digital marketing courses” etc.

This isn’t a science that I can’t teach you, but when you’re in the Google Keyword Planner,you’ll notice a great difference between the bid value of commercial keywords and informational keywords.

You could also apply the old copywriting AIDA formula here.

Here’s what I mean:

(Video) 8 SEO Tips to Rank Your Business for Hundreds of Keywords in 2022

• Attention: These are informational keywords most of the time. Good for generating traffic and letting people know about you and your company.

• Interest: When people start to have interest in a topic, they’ll start looking for comparison, and see which service to go after and so on.

• Desire: After they decide on the service to use, they’ll have the desire to go with that service. They may start looking for coupons, final reviews to make sure that they chose the right product.

• Action: After they have the desire, they’ll start taking action. They’ll start searching for how to buy the product and so on.

You don’t need to always go with action keywords, but whenever you can, it’s better.

8 Hidden Sources For Finding The Best Keywords For Your Business (1)

Keyword Competition:

After you’ve found a great commercially intent keyword, you now should analyse the competition on the first page of Google’s SERPs.

The less competitive a keyword is, the easier it will be to rank for.

Here’s a step-by-step guide on what to do:

1. Go toMozBar tool pageand click on the browser you use.

2. After that enter your search in Google.

3. Check the PA (Page Authority) of the page, the higher the number, the harder it’ll be to beat that page.

4. After that check DA (Domain Authority), same as above.

5. Click on link analysis, and observe the links that point to this site.

6. After 20-30 seconds you could easily determine whether the siteuses blackhat strategies or not. This means the page won’t last there forever.

7.Check the titles of the results on the first page, and ask yourself, are they optimised for that keyword? Do they have keywords at the beginning or at the end of the title?

8.After that open this page result, click on the magnifying glass icon in the mozbar and choose page elements. You’ll find information about the page’s URL H tags and image alt text.

9. If the keyword is included in the URL, H1/H2 tag, and image alt text, then consider this page a well-optimised page. If not, this page could be easy to beat.

10. After that, check the quality of the content. If it’s a long informative post that cites research and educational institutions, it’ll be hard to beat this page.

11.Most easy targets are pages with a PA less than 10, such as; Ehow articles, Ezine articles, Ebay, wordpress.com or blogspot pages.This is a sign that you should target this keyword.

To summarize, if you want know howcompetitive a keyword is, check the following:

Page authority

Domain Authority

Number of links and link profile.

On-page optimisation.

(Video) Top 10 keywords to find awesome hidden elements in Canva for free

If you find sites that you could easily knock down, go after that keyword.

It’s not easy to find the right keyword from the first time, but you’ll get better at it.

You could also have some help.

Let’s start with this Google tool.

1. Google Correlate – The Little Known Gold Gem by Google

Wondering what this tool is?

It’s Google Correlate.

The difference between this tool and Google Keyword Planner is that GKP finds closely related terms, while Google Correlate finds keywords that “correlates” with your seed keyword.

Here’s how to use this tool:

1. Go toGoogle Correlate

2. Type your keyword and click search correlations

3. Click on the show more button to get more keywords.

Here are the results for “WordPress”

8 Hidden Sources For Finding The Best Keywords For Your Business (2)

The closer the keyword number is to 1.0, the more often it’s searched for besides the main keyword.

You could now use some of these results as seed keywords in Google Keyword Planner or in other tools as I’ll show you in this post.

2. Google Trendsfor SEO Campaigns

Here is another Keyword Research tool from Google.

Google Trends is one of my favourite tools. I always check my keyword there before I finally go with it.

It helps you to seehow popular your keyword is over a certain period of time. This could save you great amounts of timewhen trying to rank for keywordswith little/no interest.

And the best part, after you search for your keyword, scrolldown to the bottom and check related keywords.

Sometimes, you can’t find these great keywords in Google Keyword Planner.

Here is how to use this tool:

1. Head over toGoogle Trends.

2. Type your keyword at the top and click on the search button.

3. Check the results and check other keywords at the bottom of the page.

Here is an example for Content Marketing:

8 Hidden Sources For Finding The Best Keywords For Your Business (3)

(Video) How To Rank #1 on Google in 4 Minutes

3. Use KeywordTool.ioto GatherGoogle suggestions

Many people who want to learn how to find the best keywords for their business or website, fail to notice that the best keywords are sitting right under their noses.

Google gives you these keyword ideas whilst you’re typing in a search query.

Would you like a tool that gathers these keywords for you?

I got you covered.

KeywordTool.io is a great tool that helps you generate long tail keyword suggestions from Google without you trying to type every letter after/before your keyword.

It’s similar toUberSuggest, but it adds letters before and after your keyword, whileUberSuggest adds charactersafter your keyword only.

Here’s how to use this tool:

1. Gotokeywordtool.ioand enter a seed keyword.

2. Wait for a few seconds and let the tool do the work.

3. Redo this search for other sites like Youtube, Bing and App Store. This will help you to find better ideas.

8 Hidden Sources For Finding The Best Keywords For Your Business (4)

Note: you could subscribe to the pro version, if you want to check the data right in it, or you could add them in the Google Keyword Planner.

4. MetaGlossary to search for keywords by definition

Here’s another great tool you could use forkeyword research. MetaGlossary.com is a site that searches for definitions.

The beauty of this tool is the related terms that comes with the definition. They’re enough to keep you busy.

Here are the instructions from the site itself:

8 Hidden Sources For Finding The Best Keywords For Your Business (5)

You should try it out.

Wikipedia can also be used as a keyword research tool

Yes, Wikipedia could be used to find more hidden keywords. Wikipedia is the sixth most popular site in the world.

They rank on the top3 results of Google SERPs for almost anything, and they got there without relying on paid advertising.

Want to know their strategy?Content marketing and SEO (learn more about SEO here).

They get all their traffic from Google.

You should find out the keywords they use and try to come up with long-tail variations.

Here is exactly what to do:

1. Google your topic. Most of the time you’ll find Wikipedia is the first result. If not, add the search parameter “inurl:Wikipedia” next to your keyword.

2. Open the Wikipedia site and identify keywords you could use, and try to come up with long-tail variations.

(Video) How to Find Keywords for YouTube Videos

3. Table of contents is also a good source to find more keywords.

Now, you know the keywords that have made Wikipedia popular!

5-8. Paid Keyword Research tools to check

If you’re serious about growing your business, which you should be, you’ll need to invest in keyword research tools to find the best keywords your target customers useto find businesses just like yours.

Yes, you could go check the competition on the Google Keyword Planner, search for each keyword on Google, open each site, check on-page optimisation and so on, and it’ll take you forever.

But you run a business, save yourself some time and let a premium keyword tool do all the heavy lifting for you.

Here are a few keyword research tools you could check. You’ll find the benefits of each, when to use each, and the one I really prefer.

So here we go:

•SEMRUSh:This tool will help you generate a fresh list of keywords that’s hard to find on the Google Keyword Planner.

•Moz’s Keyword Analysis tool: This tool helps you with the analysis part of keyword competition, but it won’t help you find new keywords.

•SECockpit: This tool is targeted for SEO professionals, people who are into this forever. It won’t be a good choice until you spend some time with other tools first.

•Long Tail Pro(my best choice): If you’re looking for a tool that could help you with finding a lot of fresh hidden keywords + help you with analyzing the competition, and one with easy interface, then you should grab this tool at all cost. The best part is that it won’t cost you a fortune as other tools.

The Truth About SEO

SEO is 90% about choosing the right keywords for your business. We’ve written a blog about the best SEO strategies for small businesses here.

If you find the right keywords, you’re ahead of 90% of your competitors. With on-pageoptimisation and a link building strategy (learn more about link building here), you could easily outrank the rest.

Now, you know what it takes to find a lot of keywords. You know the factors that determine which keywords you should go after.You also know the tools that could help you with this process and make it much easier for you.

So what are you waiting for?The world is waiting to discover your business.

So take action and make it a habit.

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FAQs

How do I find the best keywords for my business? ›

  1. Step 1: Make a list of important, relevant topics based on what you know about your business. ...
  2. Step 2: Fill in those topic buckets with keywords. ...
  3. Step 3: Understand How Intent Affects Keyword Research and Analyze Accordingly. ...
  4. Step 4: Research related search terms. ...
  5. Step 5: Use keyword research tools to your advantage.
7 Jan 2022

How do I find my winning keywords? ›

Use Google Keyword Planner tool to find profitable keywords. Keyword Planner is a free tool, provided by Google, which you can use to generate long-tail keywords based on actual search data. It's primarily intended for advertising purposes to select keywords to target with Google Ads.

What are the 5 types of keywords? ›

These are the five main keyword match types:
  • Broad match (max reach, min relevance)
  • Modified Broad match (slightly lower reach, greater relevance)
  • Phrase match (medium reach, medium relevance)
  • Exact match (min reach, max relevance)
  • Negative match (usually used to increase the relevance of the website visitors)
12 Aug 2019

Which keywords are best to target in SEO? ›

Long tail keywords are long (usually 4+ word) terms that searchers use in Google and other search engines. And they tend to have a lower keyword difficulty compared to 1-3 word “head terms”. So for people that are new to SEO, long tails are usually the best keywords to start with.

How do you do advanced keyword research? ›

In this guide, you'll learn five advanced keyword research tips for finding untapped keywords.
  1. Find newly published pages with traffic.
  2. Find competitors' low-competition topics.
  3. Find and expand on unique keyword ideas.
  4. Identify uncommon seeds.
  5. Find affiliate keywords at scale.
9 Sept 2022

What are opportunity keywords? ›

Put simply, an opportunity keyword is one which has a high volume of monthly searches yet a low number of competing pages. It is an opportunity keyword therefore because it is one with which you can draw traffic from search engines relatively quickly.

What is keywords example? ›

Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword.

What is the most searched word on Google? ›

Most searched words on Google by volume worldwide
#Search termMonthly Search Volume
1youtube481.5M
2facebook369.0M
3translate211.8M
4pornhub204.3M
61 more rows
20 Jul 2022

How difficult is keyword search? ›

That is why, to calculate Keyword Difficulty, we analyze the search results for a keyword and look at the number of referring domains the top 10 ranking pages have. In simple terms, the more referring domains across the top ranking pages, the higher the Keyword Difficulty.

How do you target keywords? ›

Here's an easy three-step process for targeting keywords with blog content.
  1. Step 1: Identify keyword opportunities. Before you can target anything, you need to determine what keyword phrases are likely to bring in relevant traffic. ...
  2. Step 2: Narrow down your topic. ...
  3. Step 3: Write and optimize your post.
21 Jul 2010

What are the 4 types of keywords? ›

When researching to discover a user's intentions behind making a search, we can classify all keywords into four main categories of intent: commercial, transactional, informational, and navigational.

What are the 3 types of keyword matching? ›

There are three different keyword match types to choose from when advertising with Google Ads: Broad match. Phrase match. Exact match.

What are fresh keywords? ›

The thing with fresh keywords is, you can chime in with the latest news and attract some new audience, breaking from your old, existing audiences. Characteristics: Explosive search volume, medium competitive rate, specific search intent, high conversion rate; use it to create up-to-date content for view.

Which is the best tool for keyword research for SEO in 2022? ›

The best free keyword research tool for advanced SEO

Semrush offers a broad range of keyword research tools, too, from the standard traffic and search volume data to content-driven keyword research and competitive keyword gap analysis.

What makes a good keyword? ›

Your target keywords need to meet four criteria — significant search volume, high relevance, strong conversion value, and reasonable competition.

How do I research keywords for free? ›

Free keyword research tools
  1. Keyword Surfer.
  2. AnswerThePublic.
  3. Keyword Sheeter.
  4. Keyworddit.
  5. QuestionDB.
  6. Ahrefs Keyword Generator.
  7. SEMrush Keyword Magic Tool.
  8. Ubersuggest.

What is the keyword strategy? ›

A keyword strategy contains every decision you take based upon your findings in your keyword research project, whether it's about the content you're planning to write or how you are going to track the results in Analytics. Keyword strategy is about how you want to target those keywords, now and in the future.

How do I create good keywords for SEO? ›

Here's how to do it in four simple steps:
  1. Find keywords with search traffic potential.
  2. Make sure you create content that aligns with search intent.
  3. Make sure the keyword has “business potential”
  4. Make sure you can rank for the keyword.
4 Nov 2021

What is the most important tag? ›

HTML has various tags to format content, heading, align content, add sections, etc to a website. The most important tags for an HTML document is doctype, <html>, <head> and <body>. doctype is the doctype declaration type. It is used for specifying which version of HTML the document is using.

How do I find top keywords on Google? ›

Use Google Trends to find the most searched keywords on Google. Go to https://trends.google.com to find the most popular searches around the world. Google Trends also helps you find trending searches for each day, week, month, and year for thousands of keywords and topics.

What are keywords for business? ›

Keywords are the terms that you will use to describe your business, your product or service, and your mission. These terms may also help differentiate you from your competitors. If you get stuck, an online social media search tool, Topsy, can help you figure out how popular a keyword is online.

What is keywords example? ›

Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword.

What keywords are searched the most? ›

The winner of most popular keyword is Facebook, with over 1,102,800,000 searches per month. This is closely followed by YouTube, Amazon, and the weather, or "weather" for short.

What is the most searched thing on Google 2022? ›

Recent data looked at the ten most popular searches on Google. It shows that the most searched word in 2022 is “Google” itself.

What is the most searched thing in the world? ›

Most searched words on Google by volume worldwide
#Search termMonthly Search Volume
1youtube481.5M
2facebook369.0M
3translate211.8M
4pornhub204.3M
61 more rows
20 Jul 2022

What makes a good keyword? ›

Your target keywords need to meet four criteria — significant search volume, high relevance, strong conversion value, and reasonable competition.

What are primary keywords? ›

In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries." If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords.

Why are keywords important for a business? ›

Keywords are important because they connect a user with what they may be searching for and the information that a business provides about its products, services, benefits and promises.

How do you keyword research a product? ›

How to search for keywords
  1. Make a list of broad topics relevant to your business. ...
  2. Expand each topic with a list of phrases you think your customers use. ...
  3. Find related search terms. ...
  4. Analyze the strength of your keywords. ...
  5. Determine how you rank in your industry. ...
  6. Verify search intent.

How can I do online SEO? ›

Top Nine SEO Tips for eCommerce Stores
  1. Find effective keywords. ...
  2. Write thoughtful product descriptions. ...
  3. Be cautious of duplicate content. ...
  4. Use strategic keywords in anchor text. ...
  5. Make your URL structure easy for search engines to crawl. ...
  6. Use alt text for your images. ...
  7. Use Google Ads to test your targets. ...
  8. Avoid broken links.
11 Nov 2021

What are eCommerce keywords? ›

What is an eCommerce keyword? It's a word or a phrase that describes your product and is used by a customer to find what they are looking for online. It could be a short-tail or broad keyword or a long-tail keyword.

What are searchable keywords? ›

KEYWORDS: The search terms used by people to find what (or who) they want in a search engine, social network, applicant tracking system, or other database.

How do I create good keywords for SEO? ›

Here's how to do it in four simple steps:
  1. Find keywords with search traffic potential.
  2. Make sure you create content that aligns with search intent.
  3. Make sure the keyword has “business potential”
  4. Make sure you can rank for the keyword.
4 Nov 2021

How many keywords should I use for SEO? ›

It's much more likely that you'll want to target two or three keywords per page, even if they're just close variations. Any more than four is a bit crowded; after all, each page only has one title tag and meta description.

Videos

1. How To Do Market Research! (5 FAST & EASY Strategies)
(Adam Erhart)
2. The 8-Step SEO Strategy for Higher Rankings
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3. 1 Dirty Google My Business Trick Your Competitors Are Using in 2022 (and how to fight back)
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4. GOOGLE MY BUSINESS SEO 2022 - The Fastest Way to Rank N#1 on Google Maps
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5. 10 STEPS to get Tons of Free Traffic from Google
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6. Keyword Research Pt. 2: How to Find Keywords for Your Website - 1.3. SEO Course by Ahrefs
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