How To Use TikTok to Blow Up Your Small Business? – TUC (2022)

TikTok was launched in 2016 and since then, it has taken the world by storm with over two billion downloads worldwide. Some people use TikTok as a source of entertainment. Whereas others have used this app to increase their small businesses’ reach and turning it into a success. Social media marketers use TikTok to unleash their brand’s creativity.

On the 25th of June 2020, TikTok announced to advertisers and marketers globally that it is open for business in a new brand and platform known as “TikTok for Business.”

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This platform will be used by marketers and social media managers to grow their organization’s overall brand awareness by implementing effective marketing solutions.

In 2020, TikTok was the most downloaded app, and it ranks as the 7th most used social network with approximately 800 million users active globally making it the 7th most used app on the internet. Many marketers have seen surprising results after implementing effective marketing strategies to their small businesses through TikTok for Business.

According to Wallroommedia, 60% of TikTok users are Gen Z who are the largest generation of Trendsetters in the United States and will comprise 74 million people by next year, making them the largest generation of all time. However, the majority of marketers also believe that brands are missing out on all the benefits they could possibly achieve if they make use of the Tiktok app by implementing effective marketing strategies to grow their small businesses to an audience worldwide.

Mihovill Grguric of mobile marketing agency Udonis states, “Many businesses still ignore TikTok, thinking it’s a fad or only for kids. However, if we have learned anything from the past, we should know that platforms people deem as ‘fads’ (Facebook, Instagram, even the internet itself) often become an integral part of our lives.”He further adds, “Moreover, all top social networks we use today started by first attracting a younger audience. When it first emerged, Instagram was also used primarily by teens and young adults. Now, all age groups it, as well as 25 million businesses. The same can happen with TikTok.

(Video) tiktok small business check packing orders S17

TikTok generates engagement amongst users by providing viewers with informative and educational content in a 15- or 60- second video clip which increases the chances of seeing immediate results.

Producing an engaging TikTok video costs nothing. All marketers have to do is pick their phone with a good quality camera, neither does it require any fancy equipment nor does it require any special software. Organizations willing to produce entertaining content with engaging music and pleasing visuals can gain quick engagement on TikTok. At present, brands use it as an excellent marketing secret to increasing their sales and further their reach to countries across the globe.

If you’re planning to launch a TikTok account for your small business or organization, here are a few strategies you can implement which can possibly lead to blow up your small business and attract customers globally or locally.

1. Understanding How TikTok Works

Tiktok consists of two main pages. The “For You Page,” and the “Following” page. When you sign up for a TikTok account, you will directly be moved to the FYP page where you can see all the trending and popular videos from creators and brands worldwide. The following page is where you can see the videos from the users you follow. Whereas if you want to see any trending challenges, you can visit the discover page.

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2. Paid Advertisements for TikTok Business

There are five forms of ad implementation for you to use if you are interested in paid media and digital marketing.

a. In-Feed Videos

With this type of ad marketing, users can convey the story of their company or organization by implementing content for videos on the “fyp” feed of users with a skippable video that lasts only fifteen seconds. Through the in-feed video ad, users can click through to the TikTok page, URL landing page, or app download. The video’s impact is measured by CTR, play duration, video interaction, video views, number of clicks, and impressions. The goal of this type of TikTok ad is to attain traffic to landing pages, App Store and increase eCommerce sales. In-feed video ads support internal and external landing pages, as well as deep linking and app downloads.

b. Top View

This format of TikTok ad will help present your company on an unmissable spot on TikTok by capturing the user’s attention fully through narrative, sight, and sound. This ad format portrays a 15s video and helps increase brand engagement amongst users.

c. Brand Take-Over

A TikTok brand takeover helps attain the user’s attention with a dynamic display, and a full-screen static. It also delivers a substantial visual impact for the brand by promoting a positive image of the brand. For the brand takeover, brands can use a video of 3-5 seconds, a GIF, a static image, or a video. The links embedded in the video can be connected to the landing pages of the website, or they can be connected to the challenges of hashtags on the platform. It displays after users open TikTok and supports internal and external landing page conversion. The main goal of this ad is to increase brand awareness.

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3. Hashtag Challenge

Hashtag challenge is a form of engagement that helps users increase their brand engagement through creative expression. Brands use this strategy by inviting users to participate in a hashtag challenge created around the theme of their company or a specific campaign. This ad format consists of a package option for 3 to 6-days and consists of creative guidance, media placement support along with a seamless setup. Hashtag challenge helps increase your company’s brand awareness, follower growth, and reach increase too.

4. Promoting User Interaction

A crucial characteristic of using TikTok through an influential campaign of marketing is user interaction and engagement with your content. For instance, users can be challenged to join a hashtag challenge, such as a dance, or a food company can allow their customers to send in their choices of dishes that aren’t on the menu. Also, a brand in the hospitality or food industry can allow users or customers to share their experiences on TikTok which can also be an essential tool in increasing user engagement and content interaction. A brand or a company can attain success and fame on TikTok if they produce content that is relatable, unique, and authentic instead of producing forced or staged videos.

5. Produce Creative, Fun, and Unique Content

One of the best things about using TikTok to create content and videos is that a highly polished or high-quality video is not required for creating an impact. Originality plays a contributing factor in creating quality content that will help engage users. Users mostly prefer to watch content that is either entertaining or silly. And one can get an idea about what to write from the content being produced by popular brands on TikTok.

6. Branded Effects

Since the launch of this app in 2016, TikTok has implemented numerous initiatives that have increased the user’s interest and engagement. One of those initiatives adopted by TikTok is branded lenses, which are quite similar to the 2D and 3D lenses of Snapchat for faces and photos.

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Verdict

According to TikTok demographic statistics, TikTok is available in 155 countries and 66% of its users are below the age of thirty. Tiktok has proven to be an effective tool for the majority of brands in promoting their products and services

How To Use TikTok to Blow Up Your Small Business? – TUC (1)
Eman Khalid

Eman Khalid is a writer, journalist, storyteller, researcher, and media professional. Her writings mostly focus on female rights, poverty issues, mental health issues, violence, drug abuse, and also spirituality. She aspires to make a difference in the world through her love for weaving words. Her writings have been published on various educational, literary, and informational platforms. Other than that, she has also been a co-author of various international literary anthologies. Eman Khalid is an English Language and Literature student with a profound passion for learning. When she is not writing, you will find her reading history books, listening to songs, stargazing, taking long walks at the beach, and capturing the beauty of nature through her camera lens.

FAQs

How can I use TikTok to grow my business? ›

You can promote your small business on TikTok by posting great quality content regularly, engaging with your audience, using popular hashtags and TikTok sounds, and working with influential creators.

How TikTok is helping small businesses? ›

Getting paid to share videos based on your views/followers

It's a great way to monetise your offering, but it does take considerable time, effort and a significant number of posts to grow to a size where it's worthwhile and can provide a consistent income.

How do you get TikTok to blow up? ›

How To Get a Video To Blow Up on TikTok—Expert Tips
  1. Keep Your Content Short and Sweet.
  2. Use Relevant Hashtags.
  3. Use Compelling CTAs To Improve Engagement.
  4. Post When Your Audience Is Most Active.
  5. Make Your Videos More Accessible.
  6. Encourage Interactions.
  7. Collaborate With Influencers.
2 May 2022

How can I make my business go viral? ›

How to make your brand go viral?
  1. Find the right target audience. In order to make your brand go viral, you first need to determine your target audience. ...
  2. Pick the right social media platforms. ...
  3. Capture attention fast. ...
  4. Post at the right times. ...
  5. Appeal to emotions. ...
  6. Right time. ...
  7. Right audience. ...
  8. Right platform.

How do you go viral as a brand on TikTok? ›

Here are our top 5 tips to get you started and be part of viral TikTok brands.
  1. Hop on Viral TikTok Trends. Brands using TikTok well are on top of social media trends. ...
  2. Collaborate with Influencers and Content Creators. ...
  3. Create Original Content to Grab Attention. ...
  4. Encourage Interaction. ...
  5. Use TikTok Tools.

Is TikTok good for local businesses? ›

Why is TikTok Good for Your Business? With more than 2 billion downloads, TikTok's growth is fascinating on many levels and businesses are no exception. The platform has a huge international and more diverse audience from every age group, making it an ideal choice for local business marketing.

Is TikTok a good marketing tool? ›

Is TikTok good for marketing? Yes, TikTok is good for marketing as it is now one of the most popular social media channels. The platform is growing rapidly with 1 billion monthly active users as of September 2021 making it a good place for engagement and reaching out to a large audience.

How many times should I post on TikTok? ›

The general rule of thumb for TikTok posting frequency is to post engaging high-quality content as often as you can. Most brands will benefit from posting 1 to 3 times per day, but this is no hard and fast rule.

Can TikTok boost sales? ›

Overall, TikTok ads are an excellent way to reach new audiences and boost sales. However, it is important to understand the platform and create a marketing strategy that leverages the right ad formats before diving in.

What businesses are successful on TikTok? ›

These Brands Will Inspire Your TikTok Strategy
  • Vessi. Vessi is an awesome footwear brand based in Canada. ...
  • Spikeball. For those of you who don't know Spikeball, they describe themselves as if volleyball and foursquare had a baby. ...
  • Chipotle. ...
  • Elf Cosmetics. ...
  • Guess. ...
  • NBA. ...
  • The Washington Post. ...
  • NFL.
7 Mar 2022

What should I post on TikTok business? ›

What to Post on TikTok
  • Day-to-day routine videos. ...
  • Share content that reflects your brand values. ...
  • Spotlight your employees. ...
  • Educate your audience on relevant topics. ...
  • Create product campaigns and tease new launches. ...
  • Share a unique business story. ...
  • Answer audience questions. ...
  • Product Demonstrations.
13 Jun 2022

Can you go viral on TikTok with no followers? ›

That's because, unlike many other social media sites, TikTok's algorithm does not recommend videos based on the number of followers an account has. In other words, just about anybody can go viral on TikTok—even a brand new account with zero followers.

Is it hard to blow up on TikTok? ›

Anyone can blow up on TikTok, whether they have 2 followers or 200K. It's not by accident. The app's algorithm provides an equal opportunity to all users to go viral and build an audience over time. It's the rare social media meritocracy.

How many views do you need to get paid on TikTok? ›

Can you make money on TikTok? The short answer is: Yes. To make money on TikTok directly you must be 18 years of age or older, have more than 10,000 followers, and have at least 100,000 views over the last 30 days. You can then apply to the TikTok Creator Fund in the app.

How do I use TikTok Business 2022? ›

How to use TikTok for business
  1. Step 1: Get a TikTok Business Account. ...
  2. Step 2: Create a winning TikTok strategy. ...
  3. Step 3: Optimize your TikTok profile. ...
  4. Step 4: Create content that people will want to watch. ...
  5. Step 5: Engage your audience and grow your following. ...
  6. Step 6: Dig into analytics.
10 Nov 2021

How do I promote my product on TikTok? ›

How to sell on TikTok
  1. Determine your niche. It goes without saying that the largest user base on TikTok is composed of teenagers, followed by those aged 20-29 and then those aged 30-39. ...
  2. Set up your business account. ...
  3. Start creating. ...
  4. Tag your videos with products. ...
  5. Leverage influence. ...
  6. Encourage UGC. ...
  7. Promote posts.
9 Mar 2022

How can I advertise for free on TikTok? ›

From your TikTok profile, tap the three line icon for settings, then tap Creator tools. Tap Promote. Tap the video you want to promote. Choose your advertising goal: More video views, more website visits, or more followers.

How many views is considered viral on TikTok? ›

If your video reaches one million views, it is considered medium viral (which will certainly earn you a healthy flow of new followers while boosting your status on the platform). And, if you get five million views within a three to seven-day period—you will officially become a viral TikTok sensation.

What should I post on TikTok? ›

Top 20 TikTok Video Ideas to Gain More Followers:
  1. Social Media Challenges.
  2. Videos Based on Trending Hashtags.
  3. Dance Videos.
  4. Song Imitations.
  5. Dialogue Reenactments.
  6. Cute Animal Videos.
  7. Making Art.
  8. Answer Questions by Posing as Song Cover Photo.
24 May 2022

Should small business be on TikTok? ›

While it may not be right for every small business, it's worth considering because of its low cost and growing popularity. Also, it's not just for Gen Z or creatives. Freelancers, small business owners, and construction professionals all use the platform.

What are some small businesses on TikTok? ›

6 Small Businesses That Blew Up on TikTok
  • DBL Jewelry.
  • Sani Sisters.
  • Street Brew Coffee.
  • Designs by Felicia.
  • Sider's Woodcrafting.
  • Vessi.
25 Jan 2022

What content works best on TikTok? ›

Here are five types of content that perform great on TikTok to inspire your strategy:
  • Humor. Funny content not only engages your audience but also makes your brand more relatable and memorable. ...
  • Educational. Share tips and hacks to help your target audience solve common problems. ...
  • Trends. ...
  • Influencers. ...
  • Local.

What can I sell on TikTok? ›

10 Trending Products to Sell on TikTok
  • Cosmetic Products. #Makeup is undeniably one of the most talked-about topics on TikTok, with over 230 billion views on the app. ...
  • LED Strip Lights. ...
  • Kitchen Appliances. ...
  • Stationery. ...
  • Cleaning Products. ...
  • Star Projectors. ...
  • Water Bottles. ...
  • Books.
5 May 2022

What happens if you post too much on TikTok? ›

Is posting too much on TikTok bad? As with most things in life, it is possible to have too much of a good thing. On TikTok, that's your content. If you post too often within a certain window of time — for example, within one hour or one day — you run the risk of different people engaging with different videos.

Should I post on TikTok everyday? ›

How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.

Do hashtags work on TikTok? ›

Yes, TikTok hashtags certainly do work. They let people find you more easily based on your content and what they are interested in, so it is always recommended to use them.

What are some small businesses on TikTok? ›

6 Small Businesses That Blew Up on TikTok
  • DBL Jewelry.
  • Sani Sisters.
  • Street Brew Coffee.
  • Designs by Felicia.
  • Sider's Woodcrafting.
  • Vessi.
25 Jan 2022

How often should a business post on TikTok? ›

The general rule of thumb for TikTok posting frequency is to post engaging high-quality content as often as you can. Most brands will benefit from posting 1 to 3 times per day, but this is no hard and fast rule.

How do you beat TikTok algorithm? ›

9 tips for working with the TikTok algorithm in 2022
  1. Switch to a TikTok Pro account.
  2. Find your subculture.
  3. Maximize the first moments.
  4. Write an engaging caption.
  5. Create high-quality videos specifically for TikTok.
  6. Post at the right time for your audience.
  7. Engage with other TikTok users.
  8. Use the right hashtags.

Should I be a business account on TikTok? ›

TikTok Business Accounts

Business accounts are ideal for brands or business owners. If you're a well-established business owner who wants to expand your marketing reach, or you're making the jump from social media like Instagram to TikTok, a business account might have just the features you need.

What businesses are successful on TikTok? ›

These Brands Will Inspire Your TikTok Strategy
  • Vessi. Vessi is an awesome footwear brand based in Canada. ...
  • Spikeball. For those of you who don't know Spikeball, they describe themselves as if volleyball and foursquare had a baby. ...
  • Chipotle. ...
  • Elf Cosmetics. ...
  • Guess. ...
  • NBA. ...
  • The Washington Post. ...
  • NFL.
7 Mar 2022

Is TikTok good for local businesses? ›

Why is TikTok Good for Your Business? With more than 2 billion downloads, TikTok's growth is fascinating on many levels and businesses are no exception. The platform has a huge international and more diverse audience from every age group, making it an ideal choice for local business marketing.

What should I post on TikTok business? ›

What to Post on TikTok
  • Day-to-day routine videos. ...
  • Share content that reflects your brand values. ...
  • Spotlight your employees. ...
  • Educate your audience on relevant topics. ...
  • Create product campaigns and tease new launches. ...
  • Share a unique business story. ...
  • Answer audience questions. ...
  • Product Demonstrations.
13 Jun 2022

Is TikTok good for promoting business? ›

For small businesses, TikTok is a powerful marketing tool that can help them reach a wider audience and increase their conversion rate. It allows you to showcase your products and services creatively and engagingly, which can instantly attract the viewers' attention.

What happens if you post a lot on TikTok? ›

Is posting too much on TikTok bad? As with most things in life, it is possible to have too much of a good thing. On TikTok, that's your content. If you post too often within a certain window of time — for example, within one hour or one day — you run the risk of different people engaging with different videos.

How many videos should I post a day on TikTok? ›

How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day).

Can you go viral on TikTok with no followers? ›

That's because, unlike many other social media sites, TikTok's algorithm does not recommend videos based on the number of followers an account has. In other words, just about anybody can go viral on TikTok—even a brand new account with zero followers.

How many hashtags should I use on TikTok? ›

Always use hashtags with purpose. Multiple hashtags are fine for a video, but it's recommended to use a maximum of 5 hashtags only. It's critical to plan ahead of time which hashtags you'll employ. Finally, you could wish to mix branded hashtags, niche hashtags, and trending hashtags that are relevant to your brand.

How many views do you need to get paid on TikTok? ›

Can you make money on TikTok? The short answer is: Yes. To make money on TikTok directly you must be 18 years of age or older, have more than 10,000 followers, and have at least 100,000 views over the last 30 days. You can then apply to the TikTok Creator Fund in the app.

How much does a TikTok business account cost? ›

TikTok for business is a popular platform for marketing brands because of its flexible and cost-effective pricing structure. It's free to set up a TikTok account, and advertising costs are based on engagement. To place an ad, prices start at $10 per CPM, with a minimum ad group budget of $50.

What are the best times to post on TikTok? ›

The chances of these best times working wonders for you are relatively good. To sum it up, the best time to post on TikTok is between 6 am to 10 am and 7 pm to 11 pm, whereas the best days to post on TikTok are Tuesday, Thursday, and Friday.

Which is better TikTok creator account or business account? ›

TikTok Business Accounts can immediately add a website link in their bios, whereas creator accounts have to hit 1,000 followers before they're able to add a link. Native-only account management. Unlike the Business Account, creator accounts can't connect to social media management tools like Sprout Social.

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